With an interest in a career in a creative industry, Brenna Lam Kennedy enrolled in the BMS program at UBC Okanagan
Video interview with Brenna Lam Kennedy talking about her time in the BMS program.
Brenna Lam Kennedy worked hard throughout her undergraduate degree to build industry-ready skills in design, media and visual arts at UBC Okanagan. Lam Kennedy says that she came to UBC Okanagan specifically for the Bachelor of Media Studies (BMS) program because it stood out as something unique when she was looking at universities. She completed her BMS degree with a minor in visual arts in the spring of 2025.
“I had initially applied to business and management elsewhere, but once I realized I wanted to pursue a creative field, this program struck me for its variety, it is a diverse program,” Lam Kennedy says. “If you’re not exactly sure which creative direction to take, BMS is a great stepping stone to help you figure that out.”
The BMS is a first-year direct entry cohort program, so students stay with the same group of students throughout the course of the degree.
“During the time that I was here, I was able to become really close with my other peers in this degree, which was really valuable actually, especially when you’re with people who have known your since first year—they know your exploration as an artist and they really get to understand your style.”
Lam Kennedy says that getting critique and feedback from those individuals is really beneficial.
“Because of the nature of this cohort system, I know that I’m going to have connections with these people for years to come, which will be really valuable because I know I’m still going to go to them for critique, and I’m really excited to see where they go with their life and who they become as artists. I was really lucky to find such amazing people through this degree, and that’s really where I made most of my connections at UBCO because we were in a lot of the same classes.”
The media studies program includes a diverse range of required courses—animation, videography, film, photography, graphic design—all of which help students explore different mediums and discover their strengths.
Photography has always been her main focus she says, noting that is what she wanted to concentrate on at school. “Since I started, I’ve branched into videography and graphic design, thanks to the encouragement of some great professors.”
A highlight of the program is the capstone project in the final year of the program—a year-long course where students focus on one major piece of work that reflects their growth. Lam Kennedy’s capstone focused on large-scale digitally manipulated photography prints.
“It gave me the space to explore color theory and really develop my artistic practice, and of understand where my interests lie as an artist. For me, having this time for exploration over the course of the term was really valuable and is something I know I will use in future projects.”
Throughout her time at UBCO, Lam Kennedy says that she also had incredible work opportunities. She joined the webcast crew for UBCO Heat Athletics and eventually became the webcast student lead, and worked as a media production assistant with the Faculty of Creative and Critical Studies, producing content for social media, print materials, and digital displays.
“Having those opportunities really helps to work as a stepping stone when stepping out into the big wide world, having those experiences on your resume. I think it really helps to show employers that you have experience and that you are keen and that you really focused your time into exploring your skills and finding valuable experiences within your community.”
When asked what advice she would give to new students, she said: “First, seek out critique—it’s scary at first, but it’s what makes your work stronger. Second, put your all into every project. Some of the best opportunities to explore your skills come early on, and that work can really elevate your final portfolio.”
“This program helped me see how creative skills like photography, videography, and branding translate into real job markets. Before I started, I wasn’t sure how these skills would be applicable, but now I know exactly where I want to be.”